The new year is the perfect time to get in alignment and set some solid goals for yourself. But grinding, hustling and pushing yourself so hard that you neglect your self care doesn't get you far either. The journey has to feel the way you want the destination to feel. 

We asked our resident Life Coach, Amanda Walker, co-founder of Lord of the Fries and Melbourne’s hottest new bakery “Weirdoughs”, for some quick goal setting tips to empower you for sweet, sustainable success in the new year.

 Amanda says: 

1.     Take the time to plan your future— remember  although you cannot control everything, you can make the best use of your time. 

2.     What you focus on is what you get — having a clear idea of what you really want is the first step in getting it. 

3.     Making sure the goals are aligned with your highest values makes the whole process flow much easier than going against the grain.

4.     Check for authenticity — are they your goals or someone else's ”shoulds” that you are taking on.

5.     When the fear of failure creeps in, do your inner work. Get coaching, counselling, healing and dig up all the limiting beliefs so you can move forward faster and with more bliss.

6.     Set big goals and take small steps every day to move toward them.  Ticking off tasks which move you in the diredtion of your dreams is very enlivening and empowering.

7.     Make the goals as SMART as possible (specific, measurable, attainable, realistic, timely).

8.     Write them goals down! Read them every day; create a vision board and ramp up your dreams. The more focus, the more things that support your focus come toward you. 

9.     Set yourself up with strong daily habits to support you such as exercise, high vibe eating and mediation. Even a little bit of all of the above creates a great framework to thrive within. 

10. Let go and let it flow. Sometimes goals change or the universe shows us another way we need to go. That’s alright, don’t hang on if the goals become no longer relevant for you. If your intention is genuine, for the greater good and your own growth, the universe will show you the way. 

11. Bonus hot tip – practise imagining you’ve accomplished what you set out to achieve or acquire – feel the feels and that will magnify the Law of Attraction supporting you on your mission. 


Born in Toronto, Canada, Amanda’s journey to co-founding Lord of the Fries with her husband has combined her love of french fries with her commitment to thinking big, leading with love and living kindly. She is known for her passion for the brand and its mission, a determination to succeed and a desire to bring sustainable business practices into the front lines of fast food. She now coaches women on their inward journey and mentors businesses through their outward reality with the aim to lead with love, evolve oneself and strive for actualization.

Amanda is available for private coaching at MISS FOX by appointment, or online. To book with Amanda contact us or call MISS FOX on 90280350 to get connected.


Ladies: Wanting to step into living your best life but don’t quite know how… or haven’t made the time since you are so busy with the grind? Join Amanda Walker; co-founder of Lord of the Fries, accredited coach and business mentor, alongside Victoria Fox; founder of MISS FOX Melbourne, for an afternoon of shaping your vision, creating your reality and vibrating higher.


From our Director


What is self care?

You will hear us talk a lot about self care at MISS FOX, but what exactly does this mean? To me:

Self care is a commitment to yourself — to nurture your mind, body and spirit.

It involves intentionally engaging in behaviours and practices that promote your own well being. Self care means putting yourself on the list of beings that you take care of, and putting yourself at the top of that list — not at the exclusion of care for others but ensuring that you get as much as the other people do in your world. Taking your own wellbeing into account as you evaluate choices is critical for many of us that tend to always put others first. Your wellbeing isn’t your only priority, but by practicing self care it is your top priority — and that’s important.

Self care is about taking full responsibility for your own care, and not expecting others to care for you. As adult human beings we have a responsibility to society that we will care for ourselves. Self care requires that we pay attention to ourselves, sensing our inner state and taking action where required to be healthy and happy.

It is important to note that self care has to do with the intention behind your activities — self care comes from a place of love: it’s about feeling good, healthy, and self-confident and honouring yourself. It’s for pleasing you, not anyone else.

Why is self care important

The golden reason for self care can be summed up with this mantra:

“I am my best me when I am taking care of myself”

Self care sets you up to succeed in life. People who engage in good self care are more productive, satisfied and happier. It helps reduce stress and anxiety and is key to a balanced and fulfilled existence, emotionally, mentally, physically and spiritually. It helps cultivate a real, positive relationship with yourself, and because the relationship you have with yourself sets the tone for all other relationships —including people, career, money and the environment — your self care becomes a foundation for a deeper, authentic connection with the world.

Self care is your responsibility — not someone else’s. We all have an individual responsibility to grow and be responsible for ourselves. When you effectively take care of yourself it allows acting authentically with other people, and removes any need to manipulate others to take care of you. Putting your needs and priorities first also allows us to put forth our best efforts in life. By having strong boundaries and saying no, you can show up in in the world from a place of inner alignment and truth — and when you feel good, you do good.

It is important not to label self care as selfish. Self care has far reaching benefits for you and everyone in your life. When we are nourished, then we are better able to help others from a stronger foundation. It allows you to make a contribution to others from a place of health, wellbeing and abundance. We have a responsibility to help others grow in their lives too, and helping others starts with helping yourself.


What if I don’t take care of myself?

If you don’t practice taking care of yourself, you can fall into victim behaviour: someone unwilling to take responsibility for your self and actions, and bringing down those around you with a “poor-me” attitude.

This disempowered state sees one blames others as the reason for their unhappiness, and position themselves as someone who needs “rescuing”. Whilst this may be attractive to some, the pity-party is generally a drain on colleagues, friends and family and the world as a whole.

Not taking care of yourself can lead to feelings of resentment, as constantly placing others before you slowly starts to build anger and bitterness. It is important to remember that putting yourself second (or last) on an ongoing basis is your choice, so meditate carefully on who you should really be angry at, and consider learning from it and letting it go — both the resentment and the behaviours that led to it.

Getting unwell on a regular basis or being constantly run down is a sure sign that your self care commitment needs to be improved. If you are unhealthy and unstable, you are not only robbing yourself of the best life has to offer, you are also unable to take care of others. Self care is an investment in the wellbeing of all.

What self care isn’t:

Self care is not the same as selfishness. Selfishness or self-serving behaviour is lacking any consideration about others and profiting by this. Self care is about making sure that we are well and healthy so that we are actually more available to help others — replenishing your resources without depleting someone else’s. A selfish action is motivated by “me-first, me-only”, whereas self care has the message “me-first, me-too”.

Self care isn’t about self indulgence or to be seen as a luxury. Whilst it can include pampering, it is about surviving and thriving. Sustainable, small and frequent self care functions are also certainly more valuable than occasional decadence. Like any relationship, someone showing kindness every day means more than one grand gesture a year, so apply that same principle to your self.

Self care isn’t about activities that are a chore. They should fill you up, not be a burden. It is important that you find the type of self care that works for you — yoga, drawing, running or bubble baths might be lovely, but if it doesn’t feel good to you, it isn’t your truth. Self care isn’t guilty pleasures either… cakes, holidays, shoes or reckless behaviour can be enjoyable and bring some temporary relief, but real self care activities contribute to your long term health and wellbeing.

Self care doesn’t come from practices or activities to impress or please others — it’s about meeting your own needs, not society’s. But it also isn’t an excuse to break commitments or be lazy or irresponsible. Self care is about honouring your authentic needs, not your ego.

Self care isn’t about caring for everyone else and leaving yourself out, and neither is it making yourself your only priority. Self care essentially means that there are two truths sharing the same place — be kind to yourself and be kind to others.

—Victoria Lucille Fox @victorialucillefox

Beauty Tips



With all eyes on Meghan the Duchess of Sussex while she and Harry tour Australia it’s hard not to notice how incredibly polished she always looks; not just in what she wears, but most importantly (for us beauty enthusiasts) her radiant skin!

Three words that best describe Meghan’s makeup style: Fresh. Effortless. Chic.

If you are currently obsessing over Meghan’s makeup look like we are then you will love these products that will help you recreate Meghan’s gorgeous, natural glow:

Meghan loves wearing a foundation that glows and allows her skin and freckles to shine through. Jane Iredale Liquid Minerals Foundation has a beautiful sheer consistency that when applied with a Foundation Brush evens out the skin tone and creates that healthy lit from within sheen.

Achieving flawless, glowing skin with cream textured products is one thing, but you will also want it to last. Even Meghan herself and her makeup artists most likely use a little powder to set the skin, which in turn helps with the longevity. PurePressed Base Mineral Foundation is the perfect setting agent. Lightly load a Handi Brush with some mineral powder and then gently press it onto the skin in a downward motion.

For that perfect combination of light coverage and highlight for under and around the eye area Active Light Under-Eye Concealer is a one-stop shop. It looks like a pen and with a twist or two the product appears, ready to apply and blend; it can double as a creamy highlight for the face as well.

Peaches & Cream Bronzer Refill
The beauty of this product is that it’s made up of three different shimmers and one matte shade that each work as individual colours but also look gorgeous mixed together AND Peaches & Cream has in fact been used on Meghan Markle by her makeup artist!

To create your own naturally sun-kissed look apply the Peaches & Cream Bronzer using the White Fan Brush. Swipe the brush across all four shades and lightly apply to the apples of your cheeks, gently sweeping upwards and out towards the top of your ears. This will create a healthy sheen that will also allow the cheek to stand out when photographed (very important when you are the Duchess of Sussex!)

A great little tip is to then run the brush, without adding any extra product, over the tip of the nose and hairline, this makes the colour on the cheek seem so much more natural and seamless.


Meghan keeps it quite simple on the eyes, usually opting for a swipe of a natural brown eye shadow. Try the Taupe PurePressed Eye Shadow applied with a Crease Brush for that really elegant, blended look.

Finish off the eyes with a couple of layers of mascara – if you want your lashes to stand out you can’t go past Longest Lash Thickening and Lengthening Mascara in Black Ice. Don’t forget to prime your lashes with our PureLash Lash Extender & Conditioner before applying your mascara to strengthen and help lengthen the lashes.
The final step to bring the whole look together is, of course, adding a lip colour! Meghan’s lips are always layered with the perfect shade of natural pink, be it in the form of gloss or a lipstick. We suggest our PureGloss Lip Gloss in Rose Crush if you are gloss kind of girl, or for a more matte finish try the Susan Triple Luxe Naturally Moist Long Lasting Lipstick which is a perfect soft cool pink.

There you have it, in a few simple steps you too can create your own version of the ‘Markle Sparkle’. It only takes a few products to create an effortless beauty look that will have you glowing in all the right places and in under five minutes.

*The jane iredale Peaches & Cream Bronzer Refill was used on Meghan Markle by her makeup artist Min Min Ma – learn more here: bit.ly/AsSeenOnMeghanMarkle 

Beauty Tips, From our Director


Throughout history, herbal medicine in the form of herbs, plant aromas and essential oils have been revered as sacred — both for treating ailments and disease, as well as providing life-enhancing benefits. In most ancient cultures, people believed plants to be magical, and for thousands of years herbs were used as much for ritual as they were for medicine and food.

Essential oils have an effect that is more than just a pleasant scent. Essential oils have the ability to trigger emotions and memories, and are therefore very powerful when it comes to wellbeing, on a physical, mental, emotional and even spiritual level. Every time that you hold a bottle of essential oil, you are holding the pure “essence” of botanicals (hence the term “essential” oils). It can be said that essential oils are the “soul” of a plant.

Pure essential oils are powerful. They are about 70 times more concentrated than the whole plant, and work more deeply than dry herbs, delivering potentially very fast and effective results for holistic health and wellbeing. From scientific studies, we know that essential oils comprise a powerful blend of antibiotic, antifungal, antiseptic, and anti-inflammatory properties, just to name a few. But they also vibrate at particular frequencies that may effect energy and activate certain altered states of wellbeing and consciousness.

How Essential Oils work

Whilst an aromatherapy massage or bath can be a beautiful once-off treatment, essential oil “aromatherapy” can be integrated into your daily lifestyle in a holistic way, for ongoing wellbeing of mind, body and soul. 

Oils enter the body via three delivery systems:

1. Through aroma, following the olfactory nerve pathways from the sinuses into the central glands of the brain (the Amygdala and Hippocampus), which control emotional, neurological, hormonal and and immunological functions. Bypassing the reasoning brain altogether, the smell is processed according to emotion, memory and learning.

2. By massaging them into the skin, which allow the oils to become absorbed into the bloodstream dermally via the hair follicles, and to have a systemic effect.

3. Through the respiratory system as you inhale the aroma, which has a direct effect on the sinuses, throat, and lungs. 

Passing the Blood / Brain Barrier

The blood brain barrier — the barrier membrane between the circulating blood and the brain — is very selective as to which substances it allows to pass through it. Essential oil compounds are extraordinarily small, making them uniquely suited to cross the blood brain barrier, and postively impact the brain and overall health. Once crossed, essential oils can rapidly absorb and interact with receptors in the central nervous system to help support healing and normalisation of stressed or dysfunctional cells.

Aromatherapy as Vibrational Medicine

Each essential oil has its own frequency — and since our bodies vibrate at certain frequencies — if our bodies are out of balance, then essential oils are a modality that can help us to regain homeostasis. Some research claims that, of any natural material, essential oils have the highest measurable frequencies —which are measured in Hertz, a measure of cycles per second — creating an environment where disease, bacterial, virus, and fungus cannot live. The average frequency of a human body that is healthy will measure a frequency of 62 to 68 MHz whilst essential oils have been measured at the following high frequencies:

Rose (Rosa damascene).....................320 MHz

Lavender (Lavendula angustifolia)........118 MHz
Blue Chamomile (Matricaria recutita).....105 MHz
Juniper (Juniperus osteosperma)............98 MHz
Peppermint (Mentha peperita)..............78 MHz

The higher ranges are said to affect spirit and emotions while the lower frequencies have more effect on all areas of the physical body. It is theorised that a stronger frequency will entrain a weaker frequency, and this is how essential oils work as vibrational medicine: their harmonious high-frequencies overcome or neutralize imbalances and dis-ease in our beings – physical and otherwise.

Quality & Organics

The quality of your essential oils is important. Oils need to be chosen for being extracted through careful steam distillation and cold pressing, which preserves the integrity and power of the extracts.

Essential oils are highly concentrated and enter the body quickly, therefore look for a trusted producer that makes quality, pure oils without anything added. You’re more likely to have an allergic reaction to oils that are of lower quality or have synthetic enhancement added.

If pesticides have been used in plant production there may be concentrated residue in your product, which will enter the body at the same time. Essential oils — as with other products applied to the skin — are ingested by the body like a food. And like foods, 100% organic certified products or ingredients are worth the higher price if you care about truly safe, natural products.


How to use Essential Oils safely

For daily use, oils can be diffused, inhaled, applied topically (chakra points, behind the ears, the neck, wrists or directly on to an area of concern) and incorporated into massage. Or you might simply carry them with you as you would a crystal.

Essential oils are usually lipophilic ("oil-loving") compounds that are not miscible with water. The most common way to safely dilute essential oils for topical use is in a carrier oil. This can be a quality vegetable oil such as jojoba, coconut, wheat germ, or olive.

Its important to note that just because it is derived from a plant, it doesn’t mean it’s safe to rub on your skin, or breathe, or drink, even if pure or organic. Natural substances can still be irritating, toxic, or cause allergic reactions. Like anything else you put on your skin, it’s best to test a little bit on a small area and see how your skin responds.

Always use oils on the skin in a dilution of 1-3%, versus applying the neat oil to the skin or hands. That means if you have one teaspoon of carrier, you would add 1 drop of pure essential oil to make a 1% solution. Young children and the elderly may be more sensitive to essential oils, so you may need to dilute them more. Alternatively, find an aromatherapy roll on or body oil that has been pre-blended in the right quantity. In baths, add a little milk to help disperse the oils through the water, otherwise they can end up sticking to your skin.

Taken by mouth, many essential oils can be dangerous so be sure to seek the medical advice of a qualified aromatherapist or integrated medical professional before ingesting oils. Pregnant women should seek specific medical advice before using any oils, topically or internally. Avoid direct sun exposure or use on a non-exposed area with all essential oil concentrates and dilutions as some oils may be photosensitising.


Aromatherapy is holistic and enjoyable, with benefits for body, mind and soul. It is the art and science of using botanical extracts and their physical, energetic and vibrational properties to create and maintain emotional, physical, mental and spiritual wellbeing. When used correctly, essential oils are a beautiful addition to daily life and mood.

MISS FOX has created a collection of 7 high vibration, skin-safe oils based on the Chakras that makes working these wellness wonders into our daily routines impossibly easy. Available from November 1 at MISS FOX Melbourne. To pre-order email us at enquiries@missfox.com.au


Battaglia, Salvadore, The Complete Guide to Aromatherapy, 2nd Edition, The International Centre for Holistic Aromatherapy, 2003

Lee, Myeong Soo; Choi, Jiae Choi (2012). "Aromatherapy for health care: an overview of systematic reviews". Maturitas. 3 (71): 257–260.

Keville, Kathy, Aromatherapy for Dummies, Wiley Publishing, 1999

Worwood, Valerie Ann, The Complete Book of Essential Oils and Aromatherapy, New World Library, 1991

Ryman, Daniele (1984). The Aromatherapy Handbook: The Secret Healing Power Of Essential Oils. Century Publishing CO. Ltd. pp. Chapter 3. ISBN 9780852072158.


Health & Wellbeing


Brooke Cefai

Mental illness continues to be a major health, social and economic issue in Australia with one in five people experiencing mental health concerns in any one year (ABS 2008).

For many dealing with a mental illness is a prolonged battle that requires ongoing psychological support. Here in Australia our systems don’t often support this need. Awareness campaigns grow stronger each year as we actively challenge the stigmas that prevents people from seeking help, robbing them from having important conversations. Despite these tremendous efforts a huge number of barriers still exist, one of which Is something I’m hugely passionate about changing; access to counselling & psychological services.

In Australia those that cannot afford private counselling (a large percentage of the population) are reliant on a capped/subsidised and overburdened public system or will need to seek the aid of charities with extensive wait lists. For many time is of the essence and it means they simply go without the support they so desperately need.

We are fortunate in Australia that our system has some supports in place, and having worked in the community sector for many years I am all too aware of the multifactorial and complex reasons why there are still so many unmet needs because of inadequate funding, quality of services, understaffed centers/hospitals ill equipped to be dealing with the demand and a lack of focus on early intervention & prevention

As a therapist in private practice charging market rate and as one who has my own weekly counselling and pays market rate, (yes we all know I’m a firm believer that counsellors should have counsellors) I am all too aware of how expensive therapy is!

I often ask myself what more can I do as a therapist?

When I began private practice I wanted to offer as many services as possible to those that wanted to use them. As a result I make available a number of appointments each week for those that don’t have the ability to pay market rate, doing what I can to help you utilise my service at a discounted rate OR I will find a service that is appropriate for you if mine is not

It is simply a matter of reaching out…

As mental health awareness week slowly comes to an end I encourage everyone to have a closer look at your mental health needs, is seeking support something you’ve been putting off? Are your symptoms getting worse and you’ve been ignoring them hoping they will disappear? If so now is the time to be proactive and reach out.

The saying ‘People fear what they don't understand and can’t conquer’ rings true, but we need not forget, understanding and working through your symptoms or illness won’t make them any worse & early intervention often leads to more positive outcomes (for any illness)

If you identify with this please make contact and let’s put a plan in place to help you move towards wellness.

About Brooke Cefai

Brooke Cefai is a Melbourne based Counsellor & Wellbeing Facilitator who has spent two decades working in a number of diverse counselling and wellness settings in Sydney & Melbourne. This includes the Royal Commission into Institutional Responses to Child Sexual Abuse, Victims Services NSW, PWD Abuse & Neglect Hotline, Mission Australia Counselling Services, and Essential Energies Wellbeing Centre. Brooke’s qualifications include a Graduate Diploma of Counselling and Masters of Counselling and Psychotherapy. Wellness qualifications include a Certificate of Metaphysics and Advanced Certificate of Spiritual Healing. She is professionally registered with the Psychotherapy & Counselling Federation of Australia (PACFA).

Brooke uses a holistic approach to counselling that draws on a number of counselling models and techniques chosen specifically to meet a person’s current needs. This approach considers physiological and psychological disorder as part of a greater whole and will focus on the relationship between body, mind and spirit to empower individuals to unlock their innate wisdom and potential. Brooke is further guided by a psychodynamic framework meaning within sessions the aim is to bring unconscious elements within one's life into consciousness and often requires an exploration of your past to understand the current impact on the present. Brooke is available for private counselling sessions at MISS FOX, online, and at her South Melbourne clinic.



Spring nail fashion from our friends at Kester Black


Spring is here! The most exciting part? Changing up our nails with 2018’s best Spring nail colours, natch.

It’s not like we’ve been hanging out for spring, but ...ok, we were totally hanging out for it. We’re so ready for the warmer weather and good vibes of spring. And our nails are so ready for some fresh new colour!

So we put together the fizziest, funnest, and springiest spring edit to date. Plus the matching outfit inspo. Yep, we’ve got you covered. Your spring nail colours will be totes on point.

2018 Spring nail colours

Aquarius - Dive into spring with our purpley-blue astro baby, Aquarius. Pair it with a flowing dress and fully embrace the free love vibes. After all, what better time of year to rock a flower crown?


Bubblegum - Light, fresh, and playful, Bubblegum is practically made for spring. Pair this pastel, minty green with sheer peasant tops and blue jeans and you’ve got yourself a lewk.


Coral Blush - Ya know what looks awesome? Coral blush and a matching knit. Try it on a cool Spring night. You won’t be disappointed.


Coral - Remind everyone the weather’s warming up with this pinky-red orange (yeah, you read that right). Pair Coral with a matching skirt, cami, and sandals, and start planning your summer vacay.


Luna - Luna’s moonglow lilac is the mystery you’ll never want to solve. Wear it to your next spring event with a deep blue wrap dress, strappy sandals and don’t-care hair.


Sorbet - Statement nails are waaay more fun when they’re bright pink. And who doesn’t love fun? Wear Sorbet with a nude slip dress for maximum pop.